Who we are

We believe that our business and our brands reflect each other. We choose true green economy – a market branch with unique growth potential. We know green matters so well that we´ve taken the name to heart.

Our business ethics are important to us, so we only take in brands that we trust. We care about the people we sell the products to and the world we live in. We are passionate about what we do, and we require the same from our brands.

Founder and managing director, Malene Birch, has a degree in Social Science of Economics from Copenhagen University and has since worked with strategic management, branding, venture capital and product development. She is focused on growth in harmony with the facilities and pipeline of our collaborating brands. She has proved herself to be an excellent strategist, able to make tough decisions without gambling with brand values.

All Green Matters’ employees are people who have chosen this business with their hearts. Together we have extensive experience within distribution, strategic management, branding, communications/PR, sales, and marketing.

We are known by every corner of the business, and we work very closely with leading premium retailers all over Denmark. Our brands are represented through leading department stores, pharmacies, perfumeries, hairdressers, beauty salons, health and wellness boutiques, as well as health food store chains.